Riding into the sunset.
After applying these improvements to the manual lookup process on the motorcycle quote process, the improvements were clear to see almost immediately.
So, automatic or manual lookup process - which is best?
The answer... neither!
If you have a customer base with a certain preference, it's important to cater to their needs. The key is to analyse how your customers are using your platform and ensure they are getting the best possible experience, whether you believe their behaviour to be right or wrong.